REVEALED: The 100 Most Social Brands of 2009
Vitrue’s Social Media Index (SMI) assigns brands and products a score based on overall buzz from status updates, videos, photos and blog posts. The company has tallied its results for 2009 and released its top 100 social brands based on index scoring, with last year’s winner — the iPhone — reigning supreme once again.
Although the index focuses on consumer mentions and reactions — as opposed to indexing brand engagement via social media — the list is still a veritable powerhouse of information in terms of consumer buzz and word-of-mouth recommendations.
So who tops the list? iPhone, Disney, CNN, MTV, NBA, iTunes, Wii, Apple, Xbox and Nike rounded out the top 10 in 2009, respectively.
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